What great Ad Agencies have to say!!!
When you think about Marketing you do have to think about promotion and advertising stuff so was reading what Ad Agencies have in there mind and after reading it i felt that its quite valuable so decided to share it
"Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work".......David Ogilvy
"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure you can life happily with your prospective client before you accept his account"........David Ogilvy
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line".....Leo Burnett
"An advertising agency is 85% confusion and 15% commission".....Fred Allen
"Creativity is an advertising agency's most valuable asset, because it is the rarest"....Jef I Richards
Source: Thinkexist
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