Direct E- marketing is here to stay and will stay for longer period. In today's world many people are using email for daily communications.Many companies use email to build up and beef up the connection between the company and customers, to maintain a good customer relationship.
According to me direct email marketing is more effective as compared to traditional marketing
HOW???
In both Advertising and marketing online and offline one thing is common – is to be aware of the target audience.
Market segmentation is important because no company want to lose its money by sending the ads to someone who has no interest in it.
With direct email marketing a company can have one to one communication with the customers.With award-winning email marketing a company can start creating email marketing campaigns which is cheap as compare to TRADITIONAL MARKETING.
Using E-mail for your direct email marketing campaign company will be able to create limitless lists with limitless recipients in each market segmentation. So this will allow companies to send different emails to their clients, business partners, media etc.
On the other hand if we compare traditional marketing with direct email marketing traditional marketing is more expensive.If a company desire to start a direct mail campaign company will have to incur costs for printing brochures and its delivery expenses.But in traditional marketing it is much more expensive as it takes much more time to create and implement any of the traditional marketing campaigns or offline advertising .
Imagine that a company wants to announce its new software or hardware product. Company wants to inform its partners , clients because they will be interested in it. Now company has two choices: one to use email to notify them and 2nd to use traditional techniques like sending letters.
According to me direct email marketing is more effective as compared to traditional marketing
HOW???
In both Advertising and marketing online and offline one thing is common – is to be aware of the target audience.
Market segmentation is important because no company want to lose its money by sending the ads to someone who has no interest in it.
Cost/benefit
With direct email marketing a company can have one to one communication with the customers.With award-winning email marketing a company can start creating email marketing campaigns which is cheap as compare to TRADITIONAL MARKETING.
Using E-mail for your direct email marketing campaign company will be able to create limitless lists with limitless recipients in each market segmentation. So this will allow companies to send different emails to their clients, business partners, media etc.
On the other hand if we compare traditional marketing with direct email marketing traditional marketing is more expensive.If a company desire to start a direct mail campaign company will have to incur costs for printing brochures and its delivery expenses.But in traditional marketing it is much more expensive as it takes much more time to create and implement any of the traditional marketing campaigns or offline advertising .
Imagine that a company wants to announce its new software or hardware product. Company wants to inform its partners , clients because they will be interested in it. Now company has two choices: one to use email to notify them and 2nd to use traditional techniques like sending letters.
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